Measured on the five engines your clients use*
ChatGPT
Perplexity
Gemini
Claude
Google AI OverviewsSelectio is the AI visibility platform built only for law firms. We measure where your firm, your practices and your lawyers stand in the answer, and run the loop that gets you chosen.
"Who handles cross-border insolvency in New York?"
Share of runs · your firm 0 of 0
Measured on the five engines your clients use*
ChatGPTPerplexityGeminiClaudeGoogle AI OverviewsYour next client asks AI who to hire.
Your current clients ask AI whether to keep you.
Pick a moment. On the left, what your client asks AI tonight. On the right, what your firm sees about it.
A new CFO at a client of ten years
AI answer
As far as your firm can tell, nothing happened.
Selectio measures this question, on five engines, every month.
See what AI says about your firm →Your work still comes in the way it always has: a referral, a relationship, a panel review, an RFP. What changed is one step inside each of them. Before anyone calls you, someone asks ChatGPT about your firm, your practice, or the partner they were given. We built Selectio for that step. Law firms only.
Rebuilt for your practices and your partners at the Mirror intake (the session where you tell us what you want to be known for), on every engine, several runs each.
The firm, the practice, the lawyer. One score for a two-hundred-lawyer firm is an average, not an answer.
A legal AI visibility knowledge base, updated daily from published research and our own audits. It ranks every finding by expected impact for your firm.
Law firms are not SaaS companies.
Generic AI visibility tools were built for them: one score for the whole company, the same basic questions for everyone, everything bundled into a single number. A law firm is not built that way, and it is not chosen that way. Selectio is built the way your firm is: practice by practice, partner by partner, on the questions that decide the work.
Buyers stopped typing keywords and started asking AI. The answer is a short list of names, built mostly from directories and third-party pages. AI quotes them to describe you, so clients hear their version of your firm, not yours.
85%
of law firms are already feeling, or expecting, direct client pressure on their AI strategy.
Litera, Spring 2026
1 in 4
legal queries now trigger Google's own AI answer, above the all-query baseline.
Ahrefs, 2025 · 146M SERPs
77.8%
of AI answers to hiring-intent legal questions cite a directory first, not a law firm.
InterCore, 2026 · Perplexity
34.2%
of the firms AI names have no page of their own among the cited sources.
InterCore, 2026 · Perplexity
InterCore figures from a 1,600-answer Perplexity study
AI reads you at three layers and answers each one on its own. Your strongest practice and your invisible one average into the same number.
One number for the whole firm looks fine.
AI answers are unstable: in a 1,600-answer Perplexity study (InterCore, 2026), roughly half the firms named appeared in only one of three identical runs. So we never judge movement on a single answer.
More than 100 questions · several runs each · five engines · reported as share of runs · benchmarks frozen on day one
Signal audit
Run without firm input.
Mirror intake
Your position, held for measurement, under NDA.
Full audit
And what does AI actually know about that? The measured gap, by practice and by lawyer.
Readout
One clear account of the gap your leadership can repeat.
Strategy and roadmap
What we fix, what we hold, what we build next.
↻ Monthly re-measure · ↻ Quarterly re-Mirror, as the firm changes
When the partnership asks what the firm is doing about AI, you will have the answer in your hand.
In one of our audits, a two-lawyer boutique in the Bronx outranks a directory-ranked firm on that firm's own flagship specialty.
The boutique had published deeper content on exactly the questions buyers ask. The directories say one thing; AI already says another.
From a Selectio audit · anonymized
See a sample readout.
Anonymized, in the same format your partners will receive: firm, practice and lawyer, on every engine.
"Who handles cross-border insolvency in New York?"
| Firm | Practice | Lawyer | |
|---|---|---|---|
| ChatGPT | 2/3 | 1/3 | 0/3 |
| Perplexity | 1/3 | 0/3 | 0/3 |
| Gemini | 0/3 | 0/3 | 0/3 |
| Claude | 1/3 | 1/3 | 0/3 |
| AI Overviews | 0/3 | 0/3 | 0/3 |
Fix firstA retired partner is still listed on two directory profiles.
What AI says about you, made correct. Phantom offices, retired partners and wrong practice claims fixed first. Quick, and a partner can verify every one.
Every practice and partner in your current work, measured against the firms on the shortlist. Benchmarks frozen on day one, re-measured every month.
A practice you are building, a lateral you just hired, a market you are entering. We build the record that does not exist yet, under bar advertising rules, cleared by your firm before anything is published.
We do not win you the matter. We make sure you are in the room where it is won.
We run the buyer questions and show you the answers and the cited sources. Everything can be re-run in front of you.
SEO gets you found. This gets you recommended. We work alongside agencies rather than replacing them.
The referral still gets vetted, in private, before your name comes up. That vetting is where you are absent.
Benchmarks are frozen on day one; movement is measured monthly against them. You will know either way, which is more than any alternative offers.
Generic tools give one score for the whole company and ask everyone the same basic questions. We measure your firm, every practice and every lawyer, on the questions your clients ask, across five engines, several runs each.
Yes. Your position is held for measurement under NDA, nothing is published without your firm's clearance, and we never name a firm from our audits without written consent.
Presence: whether your firm, your practices and your partners are named, against benchmarks frozen on day one. Nobody has conversion data for this channel yet, and we will not pretend to.
20+ years in B2B marketing, most recently VP of Growth and Product Marketing at Litera. Leads positioning.
Nearly 20 years building AI and enterprise software. Formerly Partner at Stride and Head of Stride Labs. Builds the engine.
Engineer and product builder of practical AI systems, formerly an engineering manager at Stride. Builds the platform.
The Signal Audit shows the errors and the gaps in a form a partner can verify in a first conversation.
The partner briefing: a short deck and a one-page committee insert, branded to your firm, for when the partnership asks what the firm is doing about AI.
