About Selectio

Selectio is the AI visibility platform built only for law firms.

We measure where your firm, your practices, and your lawyers stand in AI answers, fix what is wrong, and help you own the market you want to be known for. Law firms only.

What we do

What Selectio does

The free Signal Audit

A live first look at what AI says about your firm: where you are named, where you are not, which firms are named in your place, and the sources behind each answer. Run on questions tailored to your firm and practice. See what AI says about your firm.

The Visibility Loop

Our method, run end to end: signal audit, the Mirror intake, full audit at all three layers, readout, and your strategy and roadmap, with benchmarks frozen at delivery and re-measured every month. How the Visibility Loop works.

Packages by scope

Practice, Firm, Authority. The audit is free; a package is priced to the scope we agree at the Mirror. Every package runs the same arc: fix the record, build visibility, own the space. See the packages.

Why Selectio

What makes Selectio different

Law firms are not SaaS companies. Generic AI visibility tools were built for them: one score for the whole company, the same basic questions for everyone, everything bundled into a single number. A law firm is not built that way, and it is not chosen that way. Selectio is built the way your firm is: practice by practice, partner by partner, on the questions that decide the work.

The questions are yours

We do not ask AI a thousand generic questions. We ask the ones your clients ask, rebuilt for your practices and your partners at the Mirror intake, on every engine, several runs each. Generic platforms such as Profound or Semrush run one prompt list for every industry.

Three layers, measured separately

We measure where law actually lives: the firm, the practice, the lawyer. One score for a two-hundred-lawyer firm is an average, not an answer. Legal-specific reports such as 5W's annual index cover the firm and the partner once a year; a free grader such as Grow Law scores the firm alone. Selectio measures all three, every month.

A legal knowledge base decides what to fix first

Every audit turns up dozens of possible fixes. Our legal AEO knowledge base, updated daily from published research and our own audits with a citation behind every rule, ranks each finding by expected impact for your firm, on that engine, at that layer.

A position, not a report

Every firm is measured on more than 100 questions, run several times each across ChatGPT, Perplexity, Gemini, Claude, and Google's AI Overviews, and reported as the share of runs in which the firm appears, never a single answer. Benchmarks are frozen on day one; movement is measured monthly against them, versus the firms on the shortlist.

Built for how legal work is bought

The sources law trusts, the bar advertising rules law lives under, and the low-volume, high-value questions legal buyers ask. We work alongside your SEO firm and web agency, and everything published in your name is cleared by your firm first.

Who we serve

Who uses Selectio

Boutique and specialist firms that want to be named for exactly what they do best.
Mid-market and regional firms, typically 50 to 500 attorneys, whose inquiries moved somewhere their dashboards cannot see.
Large and AmLaw firms whose clients are checking them in AI, and whose deepest reputations are often represented worst.
Firms entering a new practice or market, building AI visibility from scratch, faster than reputation.

Inside the firm, we work with the marketing or business development lead first. The managing partner is the second reader by design. Every engagement needs an owner on the firm's side to run the Loop with us.

The team behind Selectio

Why we founded Selectio

Talk to enough people in legal and the same worry surfaces from different corners. Inquiries soften. Website traffic slides. A client asks AI who to hire. A CFO asks whether to keep the firm they have. And the name that should be the obvious answer is not in it. There is a name for what firms are experiencing: losing business in a place they cannot see.

A firm sells one thing: reputation. Decades of won cases, rankings, standing. Now an AI answers first, and it weighs none of it. The deepest reputations are often represented worst. The standing did not disappear. It went quiet in the one room that now matters.

So in May 2026, three people who had worked together before founded Selectio to do one thing, for one industry. A law firm is not one brand. It is the firm, every practice, and every lawyer, and AI reads all three. That is why generic tools fail here, and why we work only here. Our job: make sure the machines now assembling the shortlist recognize everything you have already built.

The founders

Three founders, from inside legal tech and AI.

Jacob Shamis

Co-Founder

Jacob has spent more than 20 years in B2B marketing, including as VP of Marketing at Stride and most recently VP of Growth and Product Marketing at Litera, working at the intersection of law and technology. At Selectio he leads positioning and how firms are presented to the engines their clients now use to choose counsel.

Michael Carlson

Co-Founder

Michael is a founder and product leader who has spent nearly 20 years building AI and enterprise software. He took Stride Conductor, an agentic-AI platform for legacy-code modernization, from inception to seed funding, and served as Partner at Stride and Head of Stride Labs, where he and Jacob first worked together. At Selectio he builds the engine: the audits, the measurement, and the Visibility Loop that runs beneath every engagement.

Stephen Meriwether

Co-Founder

Stephen is an engineer and product builder who ships focused products and practical AI systems, previously an engineering manager at Stride. He describes his work as an obsession with what AI changes, and what it does not. At Selectio he builds alongside Michael on the platform and the audits.

How it works

How the Visibility Loop works

Signal audit. Free, live, on questions tailored to your firm. Your first look at what AI says about you, and who it names instead.
The Mirror intake. A working session with a founder to capture what your firm wants to be known for, practice by practice and partner by partner. Output: your position, held for measurement, under NDA.
Full audit. Your firm, your practices, and your lawyers across all five engines on the questions your clients ask. And what does AI actually know about that?
Readout. Where you stand, who is named in your place, the sources behind each answer, and the findings ranked by what moves the most.
Strategy and roadmap. Fix the record, build visibility, own the space. Benchmarks frozen at delivery.

From there the Loop runs on a rhythm. We re-measure every month against your frozen benchmarks and re-Mirror every quarter against your goals. In between run the execution phases: Content, Build, Amplify, Monitor. We execute alongside your existing SEO firm and web agency, or bring a certified partner, and every page, placement, or piece of press is cleared by your firm before it is published, under bar advertising rules. Engagements are monthly. A founder runs your audit and your readout.

What we measure is presence: whether your firm, your practices, and your partners are named, against benchmarks frozen on day one. Nobody has conversion data for this channel yet, and we will not pretend to.

At a glance

Key facts

Company name	Selectio.ai
Type	AI visibility platform for law firms, founder-led
Founded	May 2026
Founders	Jacob Shamis, Michael Carlson, Stephen Meriwether
Headquarters	River Edge, New Jersey, United States
Website	selectio.ai
Core offering	Measurement of where a firm, its practices, and its lawyers stand in AI answers, and the Visibility Loop that fixes the record and holds the position
AI engines measured	ChatGPT, Perplexity, Gemini, Claude, and Google's AI Overviews
Packages	By scope: Practice, Firm, Authority. See the packages
Pricing	Scoped at the Mirror intake. The Signal Audit is free.
Contract terms	Monthly
Customers served	7 law firms
Who we work with	The firm's marketing or business development lead, with the managing partner as the second reader
Competitors	Generic AI visibility platforms (Profound, Semrush, AthenaHQ) and legal marketing services with an AI visibility offer (Grow Law, Esquire Digital, 5W, Scorpion, FirmPilot)
Contact	hello@selectio.ai · 551-410-1965
Social	Jacob Shamis on LinkedIn · Michael Carlson on LinkedIn · Stephen Meriwether on LinkedIn

FAQ

Frequently asked questions

What does Selectio do?

Selectio measures where a law firm, each of its practices, and each of its lawyers stand in the answers of ChatGPT, Perplexity, Gemini, Claude, and Google's AI Overviews, on the questions that firm's clients ask. Then it fixes what is wrong and holds the position month over month. The first step is a free Signal Audit that shows you your own result.

Is Selectio an agency or a platform?

A platform, built only for law firms and delivered by the founders. We measure and we run the Visibility Loop. We work alongside your SEO firm and web agency rather than replacing them.

Which AI engines does Selectio measure?

Five: ChatGPT, Perplexity, Gemini, Claude, and Google's AI Overviews. Each is measured separately, because each builds its answers from different sources and a blended score hides where you stand.

How is this different from SEO?

SEO gets your website found in a list of links. Selectio is about being named inside the answer an AI gives when a client asks who to hire or whether to keep you. A firm can hold page one of Google and be absent from that answer.

Do you guarantee results?

No. What we measure is presence: whether your firm, your practices, and your partners are named, against benchmarks frozen on day one. Nobody has conversion data for this channel yet, and we will not pretend to.

Is our data confidential?

Yes. Your position and everything the Mirror intake captures are held for measurement under NDA. Within your own readout, the firms AI names are shown as AI names them; they are not carried into any other material without written consent.

See what AI says about your firm.

The free Signal Audit runs live, on questions tailored to your firm: the errors, the gaps, and who AI recommends instead of you.

See what AI says about your firm → Book a strategy call

Free. Founder-led. Built for law firms.