Pricing

The cost of being invisible is higher than the cost of being recommended.

Most firms begin AEO with months of discovery. You begin benchmarked, not blank, because we have already mapped how AI recommends firms in your market, which competitors it names, and which signals decide.

Practice

One firm. One practice area. One market.

Starting at $5,000 / month

For firms owning a single high-value practice area before they expand. The starting point.

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Highlights

  • The Selectio Mirror: one working session, one practice area
  • Full AI Visibility Audit: 100+ buyer-intent prompts across ChatGPT, Perplexity, Claude, and Gemini
  • Your AI Visibility Score, brand leaderboard, and share of voice
  • AEO strategy roadmap and answer-ready content build
  • Monthly AI Visibility Score tracking, direct with the founder
  • The Selectio Mirror, practice edition: one working session with your practice lead and marketing to set what you want to be known for, measured against your record and what AI says today. You leave with one practice-level known-for plan your team helped build.
  • Full AI Visibility Audit for one practice area: 100+ buyer-intent prompts run live across ChatGPT, Perplexity, Claude, and Gemini
  • Your AI Visibility Score, brand leaderboard, and share of voice for the practice area
  • Pre-mapped market intelligence: the competitor set AI already recommends in your market, delivered at the start, not built from scratch
  • AEO strategy roadmap: the specific queries to own and what it takes to own them
  • Answer-ready content build: 40 to 60 word extractable statements AI can quote and cite
  • Schema and structured data so AI can read and attribute your firm correctly
  • Entity consistency baseline across the platforms AI ingests
  • Monthly AI Visibility Score tracking
  • Direct work with the founder

Firm

One firm. Five practice areas.

Starting at $9,500 / month

For firms ready to be recommended across the practice areas that drive their book of business.

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Highlights

  • Everything in Practice, plus:
  • Five practice areas, one firmwide score and cross-practice leaderboard
  • The Selectio Mirror across five practices (five leads plus marketing and BD)
  • Citation supply chain: Chambers, Best Lawyers, Legal 500, Law360, JD Supra, Bloomberg Law
  • Entity consistency program and bi-weekly working sessions
  • Everything in Practice, across five practice areas, plus:
  • The Selectio Mirror across five practices: working sessions with your five practice leads plus marketing and BD. Five practice-level known-for plans and a firmwide view of where aspiration, evidence, and AI reality diverge.
  • Five practice-area audits rolled into one firmwide AI Visibility Score and a cross-practice leaderboard
  • Pre-mapped competitive intelligence extended to all five practice areas and their competitor sets
  • Entity consistency program across every platform AI ingests: firm name, attorney names, practice areas, and addresses, made identical everywhere
  • Citation supply chain across Tier 1 and Tier 2 authority sources (Chambers, Best Lawyers, Legal 500, Law360, JD Supra, Bloomberg Law)
  • Content gap analysis and answer-ready build across all five practices
  • Bi-weekly working sessions
  • Cross-practice competitive tracking
  • Founder-led engagement

Authority

One firm. Multiple practice areas. Multiple locations.

Custom, from $15,000 / month

For AmLaw 100 and 200 firms that intend to be the firm AI names everywhere they compete.

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Highlights

  • Everything in Firm, plus:
  • Unlimited practice areas and multi-location entity consistency
  • The Selectio Mirror, firmwide program: workshops, leadership session, and re-mirroring
  • Continuous content production pipeline, built to be cited
  • Weekly strategy calls, executive dashboard, and quarterly deep audits
  • Everything in Firm, firmwide and across all locations, plus:
  • Unlimited practice-area coverage and multi-location entity consistency
  • The Selectio Mirror, firmwide program: practice-level Mirror workshops across every practice and office, a leadership strategy session that sets firmwide AI positioning, and periodic re-mirroring as your firm and the models both change.
  • Full citation supply chain and authority source validation across every practice and office
  • Continuous content production pipeline built to be cited, not just read
  • Weekly strategy calls and dedicated founder partnership
  • Executive AI Visibility dashboard and board-ready reporting
  • Quarterly competitive deep audits
The Selectio Mirror

Every engagement starts with the Selectio Mirror.

The Selectio Mirror is our AEO positioning methodology: how a firm sees its true position in AI and decides what to be known for. In one working session we hold three pictures up at once, what you want to be known for, what your record proves, and what AI actually says about you today. Where the three meet is what you should own. Where they diverge is the work. You leave with a known-for plan your own leaders helped set.

The Selectio Mirror  ·  Your Firm  ·  Commercial Litigation, New York
Aspiration
"The firm for bet-the-company disputes in NYC"
Top three by reputation
Known for complex trial work
Evidence
Chambers Band 1, litigation
40+ reported wins, last five years
Six nationally ranked partners
AI reality
Named in 1.9% of tested prompts
11th of 11 competitors
0 of your pages cited
The gap Top-tier reputation, near-zero AI presence. This is an AEO problem, not a positioning one, and we can move it in 60 to 90 days.
Illustrative. Your Selectio Mirror is built live with your team, on your firm's real data.
01

Aspiration

What your firm wants to be known for in AI. Taken directly from your practice leads and marketing, in the room, in their words.

02

Evidence

What your track record, credentials, and matters actually support today.

03

AI reality

What AI says about you right now, measured live across ChatGPT, Perplexity, Claude, and Gemini.

The Mirror names which gap you have.

Two firms can both have a gap and need completely different work. Most engagements never draw the line. The Mirror draws it on day one, with your own leaders in the room.

Aspiration vs Evidence

A positioning problem

The firm wants to be known for something its record does not yet support. Build the proof first.

Our sweet spot
Evidence vs AI reality

An AEO problem

The credentials are there and AI cannot see them. Movable in 60 to 90 days.

You are in the room

You are not handed a target. You help set it. Your practice leads decide what the firm should be known for. We bring the evidence and the AI reality. The plan that results is one your partners built, which is the plan that actually gets implemented.

The AI-reality leg, in detail

The audit is how we measure the third leg. It is not a score in isolation, it is a complete competitive picture. You receive:

  1. AI Visibility Score. The percentage of buyer-intent prompts where your firm is named, across four platforms.
  2. Brand leaderboard. Your firm ranked against every competitor AI recommends in your market, by mention count.
  3. Share of voice. Your mentions as a percentage of total competitor mentions across all tested prompts.
  4. Platform breakdown. Where you stand on ChatGPT versus Perplexity versus Claude versus Gemini, and why each one differs.
  5. Top cited sources. The exact pages and directories AI pulls from to build its answer about your market.
  6. Content gap analysis. The queries you should own and currently do not.
  7. Competitive teardown. The named firms beating you, and the specific signals doing the work.

How the Selectio Mirror runs.

The Mirror sets direction. The monthly work compounds it.

Onboarding

The full Mirror

A deep session with your practice leads and firm leadership. The three-way view and the known-for plan.

Each quarter

A re-Mirror in your QBR

Read the AEO results, reset positioning. The strategic moment lives inside a review you already hold.

Every month

AEO execution underneath

Content, citations, monitoring. Your AI Visibility Score moves, 60 to 90 days to first movement.

Recurring value lives in the monthly execution, not the workshops.

1.9%
of tested prompts named the firm
11th
of 11 named competitors
0.3%
share of voice
0
of its own pages cited by any AI platform
From one audit

In one audit of a Chambers Band 1 litigation firm, the firm appeared in 1.9% of tested prompts. It ranked 11th of 11 named competitors. It held 0.3% share of voice. Zero of its own pages were cited by any AI platform. A firm with a top-tier litigation reputation was, to AI, close to invisible.

The first 90 days

What the first 90 days look like.

First movement in AI visibility shows up in 60 to 90 days. Traditional search work takes 3 to 12 months. Here is the path.

01The MirrorWeek 1

The audit and the Mirror session delivered together. You see what you want to be known for, what your record supports, and what AI says today, side by side. Your team helps name the gap.

02StrategyWeeks 2 to 3

The AEO roadmap built from the Mirror: which queries to own and what it takes to own them.

03ContentWeeks 3 to 6

Answer-ready content built so AI can extract, quote, and cite specific answers.

04BuildWeeks 4 to 8

Schema, structured data, and site restructuring so AI can read and attribute your firm.

05AmplifyWeeks 6 to 10

Presence built across every channel AI draws from.

06MonitorDay 60 to 90

First measurable movement in your AI Visibility Score. Monthly tracking begins.

The Mirror, by tier

One framework, scaled to your firm.

The Selectio Mirror is the spine of every engagement. What changes across tiers is who is in the room, how many practices it covers, and whether it runs once or continuously.

Practice · Tier 1

One session, one practice

One Selectio Mirror session, one practice area, run with your practice lead and marketing.

Output: one practice-level known-for plan and the three-way gap view for that practice.

Firm · Tier 2

Five practices, one map

The Selectio Mirror across five practices, run with five practice leads plus marketing and BD.

Output: five practice-level known-for plans and a firmwide map of where aspiration, evidence, and AI reality diverge.

Authority · Tier 3

A firmwide program

Practice-level workshops across every practice and office, a leadership strategy session that sets firmwide AI positioning, and periodic re-mirroring as the firm grows and the models change.

Output: the recurring re-mirror sustains the engagement and keeps the firm ahead as competitors react.

Start here

Start by seeing where you stand.

Every engagement starts with the Selectio Mirror. The free lite audit is your first look in it. See whether AI recommends your firm when a client searches, which competitors it names instead, and the size of the gap, before you commit to anything.

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Questions

Before you decide.

41% of people now begin their search for a lawyer using an AI assistant. 1 in 4 general counsel shortlist firms via AI before traditional research. The first shortlist is being built by AI, and the firms not on it are not being considered.
Those run on a parallel system. AI does not read search result pages and does not rank by domain authority. One firm with a Band 1 litigation ranking appeared in just 1.9% of tested prompts. Another, Band 1 in banking, was omitted entirely. Prestige does not convert to AI authority on its own.
79% of lawyers use AI internally. Nearly zero law firms are cited by AI externally. Using AI as a tool and being visible to AI as a discovery channel are different things.
You could build the methodology. The harder part is the vantage point. The Selectio Mirror works because we bring the evidence and the AI reality while your leaders set the aspiration, so the gap becomes visible in a way it never does from inside the firm. Building from scratch also means doing it while competitors execute. We accelerate the work by 12 to 18 months.
Because most of them write content and call it AEO, with no measurement methodology and no strategy layer. We quantify where you stand, build the strategy, implement the signals, and track the score every month. You work directly with the founder. The difference is the difference between a vendor and a partner.
The gap compounds

The gap closes slowly. It opens fast.

Every month of inaction widens your competitors' lead. Content loses 35% of its citation weight by day 60. The firms building AI citation authority now are creating an advantage that compounds.

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