Pricing
Three packages. One Loop.
Every engagement starts the same way: the entire Visibility Loop, run once, end to end. Continue into the Authority program to hold the position, and your first month is free. You begin benchmarked, not blank.
Packages
Start where it counts.
Practice
Contact sales
One practice, one market. The entire Visibility Loop, run end to end: signal audit, Mirror intake, full audit at all three layers, readout, and your strategy and roadmap, with benchmarks frozen at delivery.
- Continue into the Authority program and your first month is free.
Firm
Contact sales
Up to five practices, firmwide. The same Loop, run across your full book of business and benchmarked against the firms on the shortlist, practice by practice and partner by partner.
- Continue into the Authority program and your first month is free.
Authority
Contact sales
Hold the position your audit defines. Monthly re-measure against your frozen benchmarks, quarterly re-Mirror against your goals, and the execution phases in between: Content, Build, Amplify, Monitor. Programs are scoped at your readout, and move with three things: the practices covered, the attorneys tracked by name, and the markets held. We execute alongside your existing SEO firm and web agency, or bring a certified partner.
- First month free when you continue from your audit.
Fix the record
→
Build visibility
→
Own the space
Every package runs the same arc. The endgame is Own.
What every package includes
Inside every engagement: The Visibility Loop
1
Signal audit
Is AI getting your facts right? Run without firm input.
2
Mirror intake
What do you want to be known for? Your stated position, on the record.
3
Full audit
The measured gap, by practice and by attorney, against your stated position.
4
Readout
One defensible articulation of the gap your leadership can repeat.
5
Strategy & roadmap
What we fix, what we hold, and what we go win. Benchmarks frozen at delivery.
Full audit at all three layers: the firm, each practice, each named lawyer.
Named competitive leaderboard with share of voice.
Per-engine breakdown across ChatGPT, Perplexity, Gemini, Claude, and Google's AI Overviews.
The Mirror intake and your known-for plan.
Monthly re-measure against benchmarks frozen on day one.
Quarterly re-Mirror against business goals.
The diagnostic
Two kinds of gap. We tell you which one you have, on day one.
Gap Type 1
Aspiration vs. evidence
You want to be known for something the record does not yet support. The answer is building the proof first, and we will say so.
Gap Type 2
Evidence vs. AI reality
The credentials are there and AI cannot see them. This is what most engagements solve.
Questions partners ask
Straight answers.
Is the investment worth it?
The harder cost to see is invisibility: when a prospect asks AI and your firm is not named, you are never even considered, and nothing shows up in your analytics. When a current client asks, the business you already have is quietly in play.
Does AI search actually drive client decisions?
When an AI summary appears, users click a traditional result in 8% of visits, versus 15% without one (Pew Research Center, 2025, 68,879 real searches), and 1 in 4 legal queries now triggers Google's own AI answer (Ahrefs, 2025). The first shortlist now forms inside the answer.
We already invest in our Chambers ranking and our search presence.
Those run on a parallel system. Four of the five engines do not read search result pages or rank by domain authority, and even Google's own AI answer rewrites the result from sources it trusts. In one of our audits, a Chambers Band 1 litigation firm appeared in 1.9% of buyer-intent answers. Another, Band 1 in banking, was omitted entirely. The directories are how you appear inside the answer; the Loop is how the position is held.
Can we build this in-house?
You could build the methodology. The harder part is the vantage point. The Loop works because we bring the evidence and the AI reality while your leaders set the aspiration, so the gap becomes visible in a way an internal report rarely achieves. You begin benchmarked, not blank.
Why does this cost more than other AI marketing services?
Because most of them write content and call it AEO, with no measurement methodology and no strategy layer. We quantify where you stand at all three layers, build the strategy, implement the signals, and track the score every month against benchmarks frozen on day one. You work directly with the founders.
Free and live
Start with your own result.
The free Signal Audit shows what AI says about your firm today, before we ask for anything.
See what AI says about your firm →