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FAQ About Run your AI visibility check

The cost of being invisible is higher than the cost of being recommended.

Most firms begin AEO with months of discovery. You begin benchmarked, not blank, because we have already mapped how AI recommends firms in your market, which competitors it names, and which signals decide.

Practice
One firm. One practice area. One market.
Starting at$5,000/ month

For firms owning a single high-value practice area before they expand. The starting point.

Highlights

  • The Selectio Mirror: one working session, one practice area
  • Full AI Visibility Audit: 100+ buyer-intent prompts across ChatGPT, Perplexity, Claude, and Gemini
  • Your AI Visibility Score, brand leaderboard, and share of voice
  • AEO strategy roadmap and answer-ready content build
  • Monthly AI Visibility Score tracking, direct with the founders
  • Pre-mapped market intelligence: the competitor set AI already recommends, delivered at the start
  • Answer-ready content: 40 to 60 word extractable statements AI can quote and cite
  • Schema and structured data so AI can read and attribute your firm correctly
  • Entity consistency baseline across the platforms AI ingests
Book a strategy call
Firm
One firm. Five practice areas.
Starting at$9,500/ month

For firms ready to be recommended across the practice areas that drive their book of business.

Highlights

  • Everything in Practice, plus:
  • Five practice areas, one firmwide score and cross-practice leaderboard
  • The Selectio Mirror across five practices (five leads plus marketing and BD)
  • Citation supply chain: Chambers, Best Lawyers, Legal 500, Law360, JD Supra, Bloomberg Law
  • Entity consistency program and bi-weekly working sessions
  • Pre-mapped competitive intelligence across all five practice areas and their competitor sets
  • Content gap analysis and answer-ready build across all five practices
  • Cross-practice competitive tracking
  • Founder-led engagement
Book a strategy call
Authority
One firm. Multiple practice areas. Multiple locations.
Custom pricingTalk to us

For AmLaw 100 and 200 firms that intend to be the firm AI names everywhere they compete.

Highlights

  • Everything in Firm, plus:
  • Unlimited practice areas and multi-location entity consistency
  • The Selectio Mirror, firmwide program: workshops, leadership session, and re-mirroring
  • Continuous content production pipeline, built to be cited
  • Weekly strategy calls, executive dashboard, and quarterly deep audits
  • Full citation supply chain and authority-source validation across every practice and office
  • Executive AI Visibility dashboard and board-ready reporting
  • Quarterly competitive deep audits and dedicated founder partnership
Book a strategy call

Every engagement starts with the Selectio Mirror. Not sure where you stand? Run a free AI visibility check first →

The Selectio Mirror

Every engagement starts with the Selectio Mirror.

Our AEO positioning methodology. In one working session we hold three pictures up at once: what you want to be known for, what your record proves, and what AI actually says about you today. Where the three meet is what you should own. Where they diverge is the work. You leave with a known-for plan your own leaders helped set.

The Selectio Mirror · Your Firm · Commercial Litigation, New York
Aspiration
"The firm for bet-the-company disputes in NYC"
Top three by reputation
Known for complex trial work
Evidence
Chambers Band 1, litigation
40+ reported wins, last five years
Six nationally ranked partners
AI reality
Named in 1.9% of tested prompts
11th of 11 competitors
0 of your pages cited
The gapTop-tier reputation, near-zero AI presence. This is an AEO problem, not a positioning one, and we can move it in 60 to 90 days.
Illustrative. Your Selectio Mirror is built live with your team, on your firm's real data.

The Mirror names which gap you have.

Two firms can both have a gap and need completely different work. Most engagements never draw the line. The Mirror draws it on day one, with your own leaders in the room.

Aspiration vs Evidence

A positioning problem

The firm wants to be known for something its record does not yet support. Build the proof first.

Evidence vs AI reality

An AEO problem

The credentials are there and AI cannot see them. Movable in 60 to 90 days.

How the Selectio Mirror runs.

The Mirror sets direction. The monthly work compounds it. Recurring value lives in the execution, not the workshops.

Onboarding
The full Mirror

A deep session with your practice leads and firm leadership. The three-way view and the known-for plan.

Each quarter
A re-Mirror in your QBR

Read the AEO results, reset positioning, inside a review you already hold.

Every month
AEO execution underneath

Content, citations, monitoring. Your score moves, with first movement in 60 to 90 days.

1.9%
of tested prompts named the firm
11th
of 11 named competitors
0.3%
share of voice
0
of its own pages cited by any AI platform
From one audit

In one audit of a Chambers Band 1 litigation firm, the firm appeared in 1.9% of tested prompts. It ranked 11th of 11 named competitors and held 0.3% share of voice. Zero of its own pages were cited by any AI platform. A firm with a top-tier litigation reputation was, to AI, close to invisible.

The first 90 days

What the first 90 days look like.

First movement in AI visibility shows up in 60 to 90 days. Traditional search work takes 3 to 12 months. Here is the path.

01The Mirror Week 1

The audit and the Mirror session delivered together. You see what you want to be known for, what your record supports, and what AI says today, side by side. Your team helps name the gap.

02Strategy Weeks 2 to 3

The AEO roadmap built from the Mirror: which queries to own and what it takes to own them.

03Content Weeks 3 to 6

Answer-ready content built so AI can extract, quote, and cite specific answers.

04Build Weeks 4 to 8

Schema, structured data, and site restructuring so AI can read and attribute your firm.

05Amplify Weeks 6 to 10

Presence built across every channel AI draws from.

06Monitor Day 60 to 90

First measurable movement in your AI Visibility Score. Monthly tracking begins.

The Mirror, by tier

One framework, scaled to your firm.

The Selectio Mirror is the spine of every engagement. What changes across tiers is who is in the room, how many practices it covers, and whether it runs once or continuously.

Practice · Tier 1

One session, one practice

One Selectio Mirror session, one practice area, run with your practice lead and marketing.

Output: one practice-level known-for plan and the three-way gap view.

Firm · Tier 2

Five practices, one map

The Mirror across five practices, run with five practice leads plus marketing and BD.

Output: five known-for plans and a firmwide map of where aspiration, evidence, and AI reality diverge.

Authority · Tier 3

A firmwide program

Workshops across every practice and office, a leadership session that sets firmwide AI positioning, and periodic re-mirroring.

Output: recurring re-mirror that keeps the firm ahead as competitors react.

Questions

Before you decide.

One new matter typically covers a year of the program, often several times over. The harder cost to see is invisibility: when a client asks AI and your firm isn't named, nothing shows up in your analytics, and the matter goes to the firm AI recommended. The program is a fraction of a single significant engagement.
41% of people now begin their search for a lawyer using an AI assistant. 1 in 4 general counsel shortlist firms via AI before traditional research. The first shortlist is being built by AI, and the firms not on it are not being considered.
Those run on a parallel system. AI does not read search result pages and does not rank by domain authority. One firm with a Band 1 litigation ranking appeared in just 1.9% of tested prompts. Another, Band 1 in banking, was omitted entirely. Prestige does not convert to AI authority on its own.
You could build the methodology. The harder part is the vantage point. The Selectio Mirror works because we bring the evidence and the AI reality while your leaders set the aspiration, so the gap becomes visible in a way it never does from inside the firm. Building from scratch also means doing it while competitors execute. We accelerate the work by 12 to 18 months.
Because most of them write content and call it AEO, with no measurement methodology and no strategy layer. We quantify where you stand, build the strategy, implement the signals, and track the score every month. You work directly with the founders. The difference is the difference between a vendor and a partner.
The gap compounds

The gap closes slowly. It opens fast.

Every month of inaction widens your competitors' lead. Content loses 35% of its citation weight by day 60. The firms building AI citation authority now are creating an advantage that compounds.

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Every engagement starts with the Selectio Mirror.