Thinking on AI visibility for law firms
Substantive writing on how AI is reshaping the way clients find and select legal representation — and what firms can do about it.
AI Search
What Google Just Published About AI Search, And What It Means for Your Law Firm
Google's new guide explains the mechanics behind query fan-out — how AI breaks one question into many parallel searches. Here is what every law firm marketer should understand, and what Google has good reason to downplay.
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How AI Works
The 30-Second Shortlist: How AI Decides Which Law Firm to Recommend
A look inside the five signals that determine whether your firm gets named when a client asks AI for a recommendation.
The FundamentalsWhat Is the AI Visibility Gap, and Why Your Law Firm Can't Afford to Ignore It
Clients are no longer starting their legal search on Google. The firms in AI answers get shortlisted first.
Coming Soon
How to Audit Your Firm's AI Visibility in 30 Minutes
Publishing June 2026
Does AI recommend your firm right now?
The audit shows you exactly where your firm stands across ChatGPT, Perplexity, Claude, Gemini, and Copilot — and who is being recommended instead of you.
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