Source weighting
The different priority each AI platform assigns to different source types, meaning what gets you cited on Perplexity may not be what gets you cited on Claude.
What it is
Not all AI platforms trust the same sources. Each one runs on a different retrieval model, and each has settled on a different mix of source types it leans on when it builds an answer. The practical result is that the work that earns you a citation on one platform may earn you nothing on another.
The tendencies are directional, but they are consistent enough to plan around. Claude weights traditional directories and authoritative lists heavily. Perplexity leans on news and editorial coverage. ChatGPT factors in social sentiment, customer examples, and authoritative list mentions. Google AI Overviews lean on forum content and editorial sources. Same firm, same facts, four different paths to being named.
Why it matters for law firms
A firm that invests in only one source type, say a single set of directory listings, performs well on the platforms that weight directories and stays quiet on the ones that weight editorial coverage. That produces uneven visibility: strong on Claude, thin on Perplexity, or the reverse, depending entirely on where the firm happened to put its effort.
Clients do not all use the same AI. One opens ChatGPT, the next asks Perplexity, a third sees a Google AI Overview before clicking anything. A firm that distributes its presence across the sources each platform trusts becomes consistently visible no matter which tool a client reaches for. That consistency is the whole point: it turns visibility from a coin flip into something a firm can count on.
Your firm appears on some platforms and not others, creating visibility that depends on which AI your client happens to use, rather than on your firm's actual standing.
How Selectio closes it
We map how each major platform is reading your firm today, then show where your presence is concentrated and where it is missing. From there we build across the source types that matter for each platform: the directories and authoritative lists, the editorial and news coverage, the forum and community signals. The goal is not to chase one engine. It is to make sure that whichever AI a client opens, your firm is the one named in the answer.
See how AI reads your firm today.
The free, live AI visibility check shows you exactly where you stand across ChatGPT, Perplexity, Claude, Gemini, and Copilot, and who AI is recommending instead of you.
Run your AI visibility check