The gap Who we serve Pricing AEO explained Insights About Run your AI visibility check

Chambers-ranked, and absent from the answer.

For 200 to 500-plus-attorney firms: directory investment and top-tier rankings do not transfer to AI. We close that gap privately, principal-led, with a rigorous methodology and your data kept confidential.

"Best M&A firms in New York" · share of voice
1. A peer firm 31%
2. A peer firm 22%
3. A peer firm 14%
Your firm: 11th of 11 named · 0.3% share of voice

A real audit finding from a Chambers Band 1 firm. Anonymized. Prestige does not convert to AI authority on its own.

Does this sound like you?

You suspect the gap exists. You want it quantified, quietly.

You hold Chambers and Legal 500 rankings across multiple practices and offices, and you invest in the directories every year.

You've heard AI is changing how clients and GCs research firms, and you suspect your presence doesn't reflect your standing.

You need a partner that operates at your level, not a self-serve widget or a junior team learning on your account.

And before anything else, you need to know exactly where your firm's data goes.

The real question

Is this senior enough for a firm our size, and is our data safe?

Both, by design. Selectio is a principal-led engagement, and confidentiality is built into how we work.

SENIOR BY DESIGN

You work with the founders

Not a junior team, not a dashboard. The people who built the methodology run your engagement, present the Mirror to firm leadership directly, and reflect the complexity of a multi-office, many-practice firm rather than a single mid-size sample.

CONFIDENTIAL BY DEFAULT

Your data stays private

Audit data is used only to produce your analysis. It is kept private, never shared, and never used to benefit a competitor. We provide a full data-handling and confidentiality statement before any engagement begins.

What we do for you

Rigor is the trust signal. So we lead with it.

The audit quantifies what you suspect: 100+ buyer-intent prompts across five platforms, scored against five weighted signals, with platform-by-platform breakdowns and the Mirror set in front of firm leadership. Then the program follows a clear path across every practice and office that matters.

01
Audit
Where you stand across five platforms.
02
Strategy
Which practices and queries to own first.
03
Content
Answer-ready, built to be cited.
04
Build
Site structure and schema AI can read.
05
Amplify
Presence across every channel AI draws from.
06
Monitor
Score by practice, tracked month over month.
Why trust selectio

Built by specialists, measured with rigor.

THE FOUNDERS

Principal-led, not junior

You work directly with the founders, not a team of junior analysts. Selectio was built from inside legal tech, by the people who run your engagement.

Jacob Shamis, Co-Founder of selectio.aiMichael Carlson, Co-Founder of selectio.ai
Jacob Shamis & Michael Carlson
Co-founders · formerly Litera & Stride
THE METHOD

Measurement, not opinion

100+ buyer-intent prompts across five platforms, scored against five weighted signals, with the named leaderboard and share of voice your leadership can act on.

FROM A REAL AUDIT

A Band 1 firm, nearly invisible

In one audit of a Chambers Band 1 litigation firm, the firm appeared in just 1.9% of tested prompts: 11th of 11 named competitors, 0.3% share of voice, with zero of its own pages cited by any AI platform.

Senior · principal-led · confidential

A conversation, not a widget.

Book a strategy call with the founders to walk through where your firm stands and what closing the gap involves. A confidential pre-call audit can be prepared in advance.

Book a strategy call See enterprise pricing
Your data is kept private, and never used to benefit another firm.