You dominated Google. AI didn't get the memo.
For 50 to 200-attorney firms that built their reputation on search: your rankings, your traffic, and years of SEO investment do not carry to AI. See exactly where your firm stands, and what to fix.
Same firm. Same expertise. Two completely different systems deciding who gets recommended.
You did everything right, for the system that's being replaced.
You're page one on Google for your core practice areas, and you've earned it over years.
Your SEO agency reports rankings and traffic every month, and the numbers look healthy.
But you've never checked whether ChatGPT, Claude, or Gemini actually name your firm.
And you're not certain whether AI search matters yet, or whether it's still hype.
If that's you, you're not behind on effort. You're measuring the wrong system. 41% of people now start their search for a lawyer with an AI assistant, and 78% of legal queries already return a Google AI Overview.
The honest answer: no. They run on different machines.
SEO optimizes for Google's ranking algorithm. AEO optimizes for how AI assistants choose which firms to name. Your SEO agency can be excellent and still have no effect on this, because it's a different system with different signals.
| Factor | Traditional SEO | AEO, what selectio does |
|---|---|---|
| Where you appear | A list of links on Google | Named inside the AI answer itself |
| Success metric | Keyword rankings, organic traffic | AI Visibility Score, how often AI names you |
| How clients find you | They click your link on page one | AI names your firm. You're already shortlisted. |
| What wins | Keyword density, backlinks, page structure | Citation authority, structured, answer-ready content |
| Timeline to results | 3 to 12 months for meaningful movement | First measurable movement in 60 to 90 days |
The free audit is the education. The work follows the gap.
Most mid-market firms don't know the gap exists until they see it. So we start there: a free, live check that runs 100+ buyer-intent prompts across five AI platforms and shows you your score, the competitors named instead of you, and the sources AI trusts. From there, the program follows a clear path.
Our 12-point AI visibility checklist is what marketing directors use to make the case internally. Most firms find 4 to 5 gaps they didn't know were there.
Built by specialists, measured with rigor.
Principal-led, not junior
You work directly with the founders, not a team of junior analysts. Selectio was built from inside legal tech, by the people who run your engagement.
Co-founders · formerly Litera & Stride
Measurement, not opinion
Every audit runs 100+ buyer-intent prompts across five platforms, scored against five weighted signals. You see exactly which prompts, which competitors, and which sources moved the result.
A Band 1 firm, nearly invisible
In one audit of a Chambers Band 1 litigation firm, the firm appeared in just 1.9% of tested prompts: 11th of 11 named competitors, 0.3% share of voice, with zero of its own pages cited by any AI platform.
See where your firm stands in AI.
Run a free, live AI visibility check, or start with the 12-point checklist your team can run today. Either way, you'll see the gap before you commit to anything.